The UAE has a bustling laptop market with revenues amounting to USD190.5 million in 2024. It is expected to grow at an annual growth rate of 6% from 2024-2029. It comprises brands like Dell, HP, Apple, Lenovo, Asus, and others.

With such a diverse range of laptops available for sale, it is important to choose the right brand that meets your requirements. A laptop is an expensive investment so it becomes all the more important that you choose the right one so you won’t have to replace it or worse, put up with it. 

This blog intends to educate you about the best laptop brands to buy in the UAE. We will talk about all the happening laptop brands, and discuss their key features, and popular models. It will help you decide which brand is right for you, so you pick the product that meets your requirements.

Apple:

We start with Apple, the quintessential tech company with a very strong and loyal following in the UAE. Let’s see what Apple has to offer in terms of laptops and to whom.

Target audience: Apple laptops are not targeted to any particular segment of society. Students, creative professionals, business leaders, and tech entrepreneurs, all use them and find them satisfactory.

Key features: As with other Apple products, here too Apple has worked hard to deliver high-quality products that surpass expectations. They have a slim profile, a polished look, and a premium feel. The macOS, Apple’s operating system, is what sets them apart from others. This system is known for its simplicity, user-friendliness, and smooth functioning. The performance is also top-notch with many Apple laptops breaking speed barriers and providing a robust working experience.

Popular models: Over the years, Apple has produced many impressive laptop models that have been very well-received. Popular variants include MacBook Air and MacBook Pro among others.

Dell:

Dell is probably the first company that comes to mind when one thinks of laptops. The American company is one of the biggest suppliers of personal computers, laptops, and other hardware. Let’s dig a little deeper into this company.

Target audience: Dell produces a wide range of laptops geared for every type of customer. You will find a Dell laptop for you whether you are a student, a CEO, a stay-at-home mom, a young professional, or a business mogul. There is a Dell laptop for everyone.

Key features: Dell laptops are known for their cutting-edge features, commitment to quality, and user-friendliness. The company has produced laptops that are affordable, versatile, and high on performance. Touchscreen laptops, foldable laptops, laptops loaded with crazy speeds, and whatnot. Dell has an amazing range of products with a fantastic set of features.

Popular models: The list of Dell’s popular models is way too long, some of the more popular ones include the Inspiron series, XPS series, and Alienware.

Lenovo:

Lenovo is the biggest seller of PCs in the world. The Chinese company has taken the tech world by storm on the strength of its innovation, design, and performance. Lenovo laptops are well-known for their quality features and affordable price. Let’s discuss it in a little detail.

Target audience: As with all the other brands that we have covered so far, Lenovo too is known for catering to a wide range of customers. And, as with many other Chinese-origin products, Lenovo is known for cost-effectiveness so budget buyers also find it an attractive proposition.

Key features: Lenovo laptops are known for their durability, innovation, and affordability. They come with fast processors, high-resolution displays, ample storage, and powerful graphic capabilities. They are capable of performing demanding tasks with ease and delivering results when it matters the most.

Popular models: Among its many popular models include the ThinkPad series, IdealPad series, and Yoga.

HP:

HP is a famous company known for producing laptops, computers, printers, and related supplies. For a long time, it held sway over the market. Although it is not at the top of its game it is far from a has-been. Let’s explore it in a little detail.

Target audience: HP laptops are suitable for students, gamers, professionals, and everyone else. The company produces laptops for a diverse range of customers and has a loyal niche target market. 

Key features: Key features of HP laptops include top-of-the-line graphics cards, ultra-high displays, powerful processors, high refresh rates, ample RAM, and cutting-edge security features. These features have made them endearing to a wider public and continue to make HP a popular laptop brand.

Popular models: The Spectre, Envy, and Omen series are some of the top-selling laptop models from HP.

Asus:

Asus came into being in 1989 and quickly established itself as a major brand selling PCs, laptops, and other related tech products. Asus is popular among tech enthusiasts as its laptops usually have high specs. Here’s more about this brand.

Target audience: Gamers, professionals, and students are more inclined towards Asus laptops. Because of their advanced specs gamers and IT professionals especially find them very easy to work with.

Key features: Asus laptops are famous for the world’s best motherboards, plus their graphics cards are also top-notch. Asus is also known for integrating smart technologies into their laptops. AI noise-cancelling, AiSense camera Smart Sound Amplifier and Audio Booster are examples of it.

Popular models: The Asus ZenBook, VivoBook, and ROG are among its well-known and sought-after models. 

Other honourable mentions:

Besides the above-mentioned brands, other popular laptop brands to buy in the UAE include Microsoft, Acer, LG, and Samsung. These brands do not enjoy a wide popularity but they are slowly making inroads in the market and people are warming up to them. They may not have the top-end features of the popular laptop brands but they make for them by offering a lower price.

Factors to consider when buying a laptop in the UAE:

Before you decide to buy a laptop, consider the following factors to make a sound and informed decision.

• Budget
• Your intended use and purpose of buying
• Screen size
• Processor
• RAM
• Battery life
• Warranty
• Storage options

Where to buy laptops in the UAE?

You can try both conventional and online avenues to buy laptops in the UAE. There are some big electronics stores from where you can buy them. Almost all these brands have their official presence in the country so you can buy from their stores as well.

Online marketplaces are another source to buy these laptops. Again, there are plenty of choices to choose from. But, whichever company you choose, please ensure it enjoys a sound reputation in the market, offers a warranty, and has a money-back or sales return or exchange option.

Let’s click on the best laptop:

So, which one is the best laptop to buy in the UAE? The answer is hard to tell and may be purely subjective. Some people have preferences for a particular brand and they always go for it, no matter what. 

If you are not fixated on any one particular brand, then before buying a laptop, consider your needs, requirements, budget, and other factors that we have highlighted above. The best laptop is the one that fulfils your needs and helps you get your done expeditiously. It could belong to any brand.

We hope you have enjoyed reading our list of the best laptop brands to buy in the UAE. A laptop is now an essential accessory and every household has one or two of them. There are plenty of brands to choose from so weigh in all your options and consider the pros and cons before buying.